What is a Co-Packer?
Posted By: Karl Wirtz
Posted On: 4th March ‘ 16
Businesses are always on the hunt for innovative, cost-effective ways to grow their brand and boost their sales. Partnering with an experienced co-packer helps companies scale production when they need to in order to get their products into the hands of consumers.
So what is a co-packer and how will your business benefit from
working with one?
Co-packers (or contract packagers) package food, household, and other products for clients across a broad range of industries. Many co-packers go beyond simply packaging, offering a range of other services including design advice, warehousing, distribution, and more.
The two most common types of packaging are:
- Primary Packaging, which comes into direct contact with the product. When dealing with foods, beverages, and pharmaceutical goods, it’s important to ensure your co-packing partner has the right certifications to ensure the process will be completed to code.
- Secondary Packaging used to group pre-packaged products together. The need for specific certifications will depend on the types of products being bundled. Secondary packaging is commonly used to bundle
and/or display products.
Often a company partners with a co-packer when they lack the capabilities to undertake a largescale packaging project in their own facility. Co-packers already have the infrastructure, capacity, and teams to get the job
done right.
3 Benefits of Partnering with a Co-Packer
1. Reduced Costs
From leasing a location to buying equipment and hiring a workforce, equipping and certifying facilities can cost hundreds of thousands of dollars. Co-packers have already made these infrastructure investments and are ready to work to take your products to the next level.
If you have a problem with your existing packaging, there’s a co-packer for that. Many co-packers specialize in re-work, which saves products damaged during the manufacturing and packaging process – whether you need a component fixed, new labels, or redone packaging – to get your merchandize to market and protect
your investment.
2. Capitalizing on a Co-Packer’s Expertise
Many co-packers have experience working with a broad variety of industries, which means they possess the knowledge and skills to deliver superior results, whatever the project’s scope.
In many cases, it’s also about more than just packaging. Often co-packers are labelling and distribution experts. They can work collaboratively with you to create comprehensive solutions that will expand brand awareness and maximize market exposure.
3. Increased Scalability
Do you need to ramp up production fast? Going on your own can be costly, requiring significant investments in infrastructure, labour, and more. Co-packers have the facility, equipment, and teams to make results
happen now.
Why Choose WG?
At WG, we can handle co-packaging projects of any scope according to your unique requirements. We will work with you to design innovative solutions that will help boost sales and grow your business.
We have over 135,000 feet of packaging, manufacturing, and warehouse space and are GFSI, BRC, AIB, and HACCP certified. Our newest 35,000 facility includes an automated carton line, featuring three 14 head weigh/count scales in feed systems. These reduce time and labour required to complete production runs.
At WG, our experts will offer guidance at every step, helping you transform your vision into reality, boost sales, and grow your business.
WG is a leading co-packer in the Toronto area. We will work closely with you to develop innovative, cost-effective co-packaging solutions to help your products stand out from the competition. Contact us today to discuss your co-packing needs.
More from WG:
- Finding a Qualified Food Co-Packer: Why GFSI Certification Is Critical
- 4 Questions to Ask on a Co-Packing Facility and Warehouse Tour
- How to Re-Work and Save Damaged, Mislabelled, or Defective Products
- Congratulations to David John Vongalu, Winner of This Year’s WG Leadership Award at Sheridan College’s Pilon School of Business - June 23, 2017
- 4 Future-Forward Co-Packing Trends - May 2, 2017
- WG Connects with Companies Eager to Grow in North America at the International Sweet and Snack Fair in Germany - February 23, 2017
